Deal: Lyfery
Intro request: Interested to get in touch with founders
Overview
Lyfery, a startup focused on prevention-driven life insurance solutions, has institutional partnerships with Compensa Life Insurance, HeBA, MinuDoc, and Devdelux. Close to launching first product and MVP. Team strengthened with addition of former head of SEB Life insurance, Indrek Holst.
Startup identifies gap between 'need' and 'have' life insurance, aims to bridge this with wellness services at same price as regular insurance. Webpage, product calculator, and early subscribers in place. Product launch targeted for 4Q 23.
Lyfery has participated in the Tenity Accelerator program and is now looking for a bridge round to scale and add new tech to the product.
Backstory
fff has looked into this lead several times, with Akim and Risto Rossar being on board as angels already.
Team made a very good progress during the Tenity Acceleration program and it seems has now gained first initial traction. The main concern of the fff team prior to this round was the fact that the initial promise of implementing smart devices to evaluate the risk level of the person was not actually present. Now it seems that the team managed to make a solid step into this direction, striking a deal with Garmin and implementing a online AI-based quick health check to the product (tests ongoing)
Key info
Founders: Mihkel Mandre (CEO & Co-founder) / Veikko Tamlak (CFO & Co-founder) / Indrek Holst (Growth & Co-founder)
Round size: 250k€ / Seed-Bridge
Available allocation: ca.150k€
Participating Investors: Angels + Tenity